What does Microblog mean?
A microblog is a type of blog in which users can post small pieces of digital content like pictures, video or audio on the Internet. These posts, called microposts, are immediately available to a small community or public. It differs from a blog due to its smaller content. Micoblogging is highly popular among users due to its portability and immediacy.
Microblogs are incorporated in different websites. Most microblog platforms require users to log in, although some allow social login. In a microblog, the posts are brief and are often restricted by number of characters. Most often, the entries in a microblog are one or two sentences, image or video links or a link to an article. The posts can be received or sent using different computing devices, such as smartphones. One of the most popular microblogging sites on the Internet is Twitter.
What does Black Hat Search Engine Optimization (Black Hat SEO) mean?
Black hat search engine optimization (SEO) refers to controversial SEO methods used to acquire higher Web page search engine rankings. Black hat SEO is often described as a search engine algorithm gaming technique. It makes use of aggressive techniques and procedures which are only aimed at search engines and do not consider a website’s human audience. Black hat SEO methods are usually considered unethical.
In the early days of SEO, many black hat SEO techniques were considered legitimate – although a bit aggressive. These techniques have since been abandoned as search engines have released clearer SEO guidelines. Although several black hat SEO techniques work effectively, they mostly offer short-term gains.
Examples of black hat SEO methods include:
PageRank is a link analysis algorithm that rates websites on a logarithmic scale of 0-10, with 10 being the best. Google has had a tradition of updating the algorithm quarterly, but it has now been more than 8 months since the last PageRank in December last year, which in turn was 7 months too late. While in service, it remained one of the more trusted metrics for evaluating the quality and importance of a website, which is why some unfortunate websites are stuck with an undesirable PR rating. So will Google ever update PageRank again? And exactly how important is this metric in SEO today?
Why PageRank updates stopped?
The update was due in the second or third quarter of 2013, but it was not to be, apparently owing to some problem with the PR algorithm. Google’s Matt Cutts explained that the ‘pipeline’ to send PageRank updates to the toolbar is broken, which means that PR will not update automatically.
A large proportion of people out there seem to believe that backlinks form the backbone of a website’s SEO strategy. Building backlinks, of course is a high-risk, high-reward strategy. Having high-quality and relevant backlinks has its advantages, but there’s a lot that can go wrong as well, especially since backlinking techniques today may be considered spammy tomorrow. So is there any truth to the myth that says backlinks are a must for ranking well?
Ideally, web pages should be ranked based on how well the content is written, and how relevant is it to the user. Ideally, small or new sites should have as much chance of getting to the top of the search results as larger websites. But Search engines are nothing more than algorithms that accept a range of inputs, and give a result. The input here being the various ranking ‘signals’, and the output being the entries on the search result pages.